A Psychological Personal Initiative Training Enhances Business Success of African Business Owners

Glaub, Frese, Fischer, and Hoppe (2012)

Region:

RuralRCTThree-day course focused on personal intitiative through a psychological intervention aimed at making business owners more likely to self-start new ideas on products and processes, be more proactive in preparing future opportunities and problems, and be persistent in overcoming barriers.57.4% increase in revenues using difference in difference calculation. Study reports difference in log sales is signficant at 1% level.109 male and female business owners.